The Stories That Wait To Be Told

It had been a very difficult day. And now with the people gone, he sat and wondered why he had started the company in the first place. The fact of the matter was he loved his company, but somehow he wished he could own some great big computer that could do all the thinking and all the doing - then he would not have to deal with people. All their folly, all the nonsense and all the things that he considered distracting. 

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“How refreshing to find a business book that does not inflict formulaic expertise but instead inspires deeper consideration as to what makes us tick as human beings.

Orlov tackles our neglected emotional and spiritual nuances, while exposing societal conditioning for the nonsense that it is. Put simply, he cuts through the noise that so often obscures clear judgement in business and in life. For those starting out in business, this book will re-calibrate naivety and alter preconceptions.

For those already involved, it will challenge the comfort zone, topple complacency and strengthen one’s raison d’etre.”

Max Fraser, author

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I have yet to meet anyone who does not smile when they see a beautiful rainbow.

We know that there is no golden pot at the end of the great arc, even though truthfully we all wish there was.

Rainbows remind us of our childhood, of good things. Those multi-coloured spectrums of light that form when the sun and water meet ’just so’, are endlessly gratifying.

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It had been a very difficult day. And now with the people gone, he sat and wondered why he had started the company in the first place. The fact of the matter was he loved his company, but somehow he wished he could own some great big computer that could do all the thinking and all the doing - then he would not have to deal with people. All their folly, all the nonsense and all the things that he considered distracting.

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I recently read an article where the writer wished to remind us not to “air our dirty laundry in public”- by writing and distributing e-mails that could come back to haunt.

But I must say that whilst at first glance this seemed to be obvious and good advice, some of the contents that then followed troubled me greatly-not least of all one of the quite unnecessary examples used in graphic detail to make the point:

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• One can never breath a client’s air for them – but you can give them a whole lot more oxygen. Don’t try to be them and don’t try to assume, but always be ready and prepared to go the extra mile – with anxiety comes greater need.

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Most Brands Serve. Then there are just a few that do much more; they serve and they shape. They are famously successful, because they do more than lead, they transform opinion, reshape the way we think and utilise things. They are the Trend Makers, not just ‘setters’. Their truths are beautifully told, in ways that endure, for they know the skill and power of speaking in the common voice of ordinary man.

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